If you want to market to your clients in the 21st century, you have to get into their phone. (Photo: iStock)

aThe light comes on, you see yourself on the screen, the clock ticks down: 3, 2, 1. You’re on Facebook Live, and you’re ready to talk about one of the most difficult subjects to discuss from a marketing standpoint — insurance and financial services.

No subject, in my opinion, is harder to intrigue your audience with than the business we are in, an intangible product that people have to buy and hope they never use. However, doing this in your marketing and branding will make you a much better salesperson.

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