The light comes on, you see yourself on the screen, the clock ticks down: 3, 2, 1. You're live.

No not on television, you're on Facebook Live and you're about to talk about what I believe is one of the most difficult subjects to discuss from a marketing and interest standpoint — insurance and financial services.

No subject, in my opinion, is harder to intrigue your audience with than the business we are in, an intangible product that people have to buy and hope they never use. However, doing this in your marketing and branding will make you a much better salesperson.

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