Thank you for sharing!

Your article was successfully shared with the contacts you provided.

In the age of direct marketing, the collapse of channel conflict, the reduction of commissions and the growth of alternative distribution channels, it has become imperative that local independent agents identify and focus on the correct channels their business model supports and operate within.

Without a $6 billion budget to attract buyer attention, the industry requires a targeted effort on revenue per account and the selling of every possible line of coverage per account. The other factor that has significantly impacted the industry is the fact that regional and national brokers are raising the bar on the size of accounts that they view as important. Overhead has made the small business sector an “untouchable.” Local independent agents living in communities and daily interacting with local friends and family have a significant opportunity to grow their small commercial lines books.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.