Small Business Saturday has becomea national movement built on the larger "shop local" trend andgrowing consumer interest in purchasing locally sourced goods andservices.

Taking place annually the Saturday after Thanksgiving in theU.S., Small Business Saturday helps kick-off the busy holidayshopping season and has become one of the biggest shopping days ofthe year for local businesses. In 2015 alone, nearly 100 millionAmericans spent more than $16 billion in support of smallbusiness.

Opportunity for insurance agents

While frequently associated with retail-based businesses,Small Business Saturday is an opportunity for insurance agentslooking to connect with their current customer base and engage newcustomers as the holiday season begins. In fact, insurance agenciesshare a lot of the same qualities as local retailshops — such as attention to customer relationships,engagement in the community, and supporting local families byoffering rewarding careers and quality services. This year, agentsshould view Small Business Saturday as an opportunity to markettheir business alongside their retail neighbors.

On the following pages are five key marketing strategies andtactics that insurance agencies can employ to kick-off the holidayshopping season on Small Business Saturday, take advantage of the"shop local" trend, and maintain sales success through thebusy holiday season.

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