Small Business Saturday has become a national movement built on the larger “shop local” trend and growing consumer interest in purchasing locally sourced goods and services.

Taking place annually the Saturday after Thanksgiving in the U.S., Small Business Saturday helps kick-off the busy holiday shopping season and has become one of the biggest shopping days of the year for local businesses. In 2015 alone, nearly 100 million Americans spent more than $16 billion in support of small business.

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