It's not what you're doing that's causing you to get badresults. It's how you're doing what you're doing.

The dirty little secret of business success is that almost anystrategy works. Done enough times by the right people, almostany idea you have will work. You will get results.

You could have “Tuesday Morning Free Orange Juice Day” at yourlocal business — and eventually, it would catch on. It mightnot be as effective as other strategies. It may not even make youenough money to be worth all the hassle. But it will work.

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