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The tower, historically known as 1095 Avenue of the Americas, was sold early last year by Blackstone Group LP for $2.2 billion to a joint venture including Ivanhoe Cambridge Inc., the real estate arm of Canadian pension fund Caisse de Depot et Placement du Quebec, and Callahan Capital Properties. It was the largest transaction involving a single U.S. office building since 2008, and it followed a $300 million makeover in which the tower was re-clad in green-tinted glass. (Photo: Bloomberg)

(Bloomberg) — Salesforce.com Inc. is stepping up its presence in New York City with a plan that would give it naming rights to a Manhattan skyscraper.

The developer of cloud-based business software said it will take space at 3 Bryant Park, a 41-story, 1.2 million-square-foot (111,000-square-meter) tower in Midtown. Under the deal, the building would be renamed Salesforce Tower New York, and the company’s logo would replace that of MetLife Inc. at the top of the property after the insurer leaves, said Elizabeth Pinkham, executive vice president for global real estate at San Francisco-based Salesforce.

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