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LinkedIn is a great way to communicate with business prospects. (Photo: iStock)

If your target insurance market includes businesses, then you should be leveraging LinkedIn as an integral aspect of your insurance marketing plan.

With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, because it’s a business centric social media platform requiring a different approach to be successful.

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