For most independent agents, social media is a hobby at best andan afterthought at worst.
Social media is classified as something that independent agents“just have to do” — and there's very little emphasis placed byindependent agents on social media strategy or tracking ofresults.
It doesn't need to be this way. Social media is capable of beinga viable tool to help you retain existing customers and grow newbusiness. As a medium, it will allow you to interact with yourprospects and customers on their terms.
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