The Insurance Services Office's (ISO) Commercial General Liability (CGL) policy provides coverage for personal and advertising injury liability. (Claims magazine/ALM Media archives) The Insurance Services Office’s (ISO) Commercial General Liability (CGL) policy provides coverage for personal and advertising injury liability. (Claims magazine/ALM Media archives)

When most of us think of advertising, we conjure up an image of Mad Men‘s troubled yet brilliant Don Draper creating the perfect print or television ad to sell a client’s product.

The scope of what is considered advertising under a commercial general liability policy, however, can reach beyond what even Don Draper could imagine.

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