Currently, there is no comprehensive, comparative pricingtransparency for Automobile insurance in the United States. This isa daunting challenge brought about by a number of factors. Whilenone of them are insurmountable, many of them will change slowlyover time.
These factors certainly include a reticence among some of theinsurers in the industry to enable such anenvironment. Admittedly, some of the insurers' concernsare valid, both for the quality of the consumer experience whenselecting insurance, as well as for the health of their businessesand the industry at large.
Consumers are ready to go online for car insurance. More than 71% of those who shopped for new carinsurance sought out quotes from online sources. Yet consumerscontinue to turn to agents when it's time to purchase. As a matterof fact, research has found that 80% of consumers who start their Auto insuranceshopping experience online end up having the final purchase handledby an agent or call center representative.
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