New ideas regarding how producers should market themselves andtheir agencies emerge daily, especially with the innovations inautomation. It's similar to the nuances that arise with footballoffensive schemes. We've witnessed the “T” formation, the “I”formation, the wishbone, the pro set, the pistol, and so on, whichwere all predicted to revolutionize football. But being asuccessful team still comes down to the football fundamentals ofblocking and tackling.

Here are the fundamentals for commercial producers working in ageneralist insurance agency:

Multi-Tasking Sales Activities

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