Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Attempts by one gender to understand the other have made for comical plot lines in TV, movies and literature for centuries, from Shakespeare’s “The Taming of the Shrew” to the 2000 blockbuster “What Women Want,” starring Mel Gibson and Helen Hunt.

And while we may get a good laugh watching a man suddenly given the ability to hear women’s thoughts use it to his own professional (and personal) advantage like Gibson does in the movie, learning more about what your customers want is critical to the success of your business, no matter the gender of your target audience. 

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.