Can you make a sale any time or every day if you want to? Absolutely.

Let me clarify: Making a "sale" is not only about a new customer or a new policy. A sale is so much more than commissions: It's also about winning. Business, like sports, is a game, and sometimes it's fun and sometimes it's not.

Professional athletes practice basic activities and drills every day. In football, not every play is designed to score a touchdown. In baseball, not every swing is meant to hit a home run. In basketball, every shot taken is not a 3-pointer. While serving in the Army I learned that every tactical operation was not designed to "win the war," but to achieve a smaller objective. So, does every sale have to result in a high-revenue result to be worth your time and effort?

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