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According to recent estimates, people send 31.25 million messages on Facebook; send 347,222 tweets on Twitter; view 17,361 profiles on LinkedIn; post 48,611 pictures on Instagram; upload 300 hours of video on YouTube; and upload 1,041,666 video loops on Vine every minute. Given that there are 1,440 minutes in a day, the amount of content shared in the social media universe is astonishing. If investigating a claimant’s social media sites is not a routine part of your claims or litigation defense strategy, you are overlooking scores of potentially valuable evidence.

The best social media evidence is discovered early

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