USAA is giving Google Compare a shot.

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California drivers can now get auto insurance rate quotes andcoverage information from USAA in their Google search resultsthrough Google Compare. USAA is piloting the program in Californiain an effor to explore new ways to reach customers, the companysaid in a press release.

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"For those unfamiliar with USAA, this could provide another wayfor potential members to discover USAA and learn about ourcompetitive products and exceptional customer service," saysJon-Michael Kowall, assistant vice president, innovation, USAAProperty and Casualty Insurance Group, in the release.

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USAA provides insurance to current and former members of theU.S. military and their families. As part of the Google quoteprocess, users will be asked questions to determine if they areeligible to receive insurance from USAA.

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If eligibility is established, USAA quotes will be included inthe list of quotes users receive on Google Compare. Usersinterested in their USAA quote can then call the company todetermine eligibility and purchase the policy.

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The quotes provided by Google Compare are based on the samerating system as those provided on USAA's website and mobile app.Users also have access to USAA information like consumer reviews,ratings and awards on the Google Compare quote page.

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