Millennials are the largest and mosteducated generation in the U.S., and they’re changing the worldlike never before. Which is why it’s surprising to learn that theyare also the most underinsured generation, a striking factwhich also presents a big opportunity for advisors.
Last year, a survey fromInsuranceQuotes.com revealed that roughly one in fouradults aged 18 to 29 do not have health insurance. In addition,millennials are also the least likely age group to have other basictypes of insurance like auto, life, homeowners, renters anddisability.
To best market all types of insurance to millennials, it’s importantto first address the questions they have as well as educating themon what they might not know. Being part of the most educatedgeneration in the U.S. means that millennials are hungry forknowledge, and that means they want to know all they can about aproduct before they make a purchase.
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