Editor's Note: This is the seventh article in a 10-part series identifying the best sales techniques for 2015. To view the rest of the series, visit 100 best sales ideas 2015.
70. Find success with SMS.
If you're looking to improve your contact ratios with new leads, try incorporating SMS text messaging to your processes. The mobile research firm, MobileSQUARED, found that over 90% of people read their text messages within the first 3 minutes. Like many agents, I immediately call a new lead and leave a voicemail when they don't answer. At the same time my email auto-responder is triggered with an introductory email. Unfortunately, there are those prospects who don't want to talk immediately and emails are sometimes filtered to spam folders. Texting is a great addition and may possibly be a preferred mode of initial communication for some of your prospects. In fact, text messaging was the initial form of communication for two of my submitted applications this week!
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