Editor's Note: This is the fourth article in a10-part series identifying the best sales techniques for 2015. Toview the rest of the series, visit 100 best sales ideas 2015.
40. Share your story.
If you want to become a magnet for attention and loyalty, youhave to use the most powerful gift you have. That gift is yourpersonal story. It will separate you from allof your competition and it will emotionally connect your audienceto you on a much deeper level.
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