Editor's Note: This is the second article in a 10-part series identifying the best sales techniques for 2015. To view the rest of the series, visit 100 best sales ideas 2015.

20. Adopt the right mindset. 

The secret to lead generation is to change your mindset. Too often, businesses focus on the WIIFM (What's In It For Me) and not enough focus on WIIFT (What's In It For Them).

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