Social media: It's not a trend or a fad, but a collective of online communication channels that can help you get better marketing results. If you want to build brand awareness, generate more leads and grow your business, social media can help.
Social media has changed the way businesses are marketing today and they are integrating these online networks as a core element of their overall marketing efforts. Among financial advisors, it has become an important business tool and many firms using social media report it has increased their marketing effectiveness.
One of the most effective social media platforms for advisors is LinkedIn. It's the most popular social network for professionals with over 347 million users. This platform can be a great source for building an online community, connecting with clients, prospects, and colleagues and researching businesses.
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