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With high-profile, high-cost data breaches continuing to make news on a regular basis, it’s not surprising that there has been a spike in interest in Cyber Liability coverage. Yet that interest isn’t always translating into increased sales, in part due to a lack of understanding of the exposures by, ironically, those who could be most at risk.

“It’s still not an easy sale,” says Brian Thornton, president of ProWriters, a managing general underwriter specializing in Professional Liability coverage.“On the plus side, there has been more education from both a broker and underwriter standpoint, but there is still some resistance [among potential buyers].”

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