Top producers have an entrepreneurial attitude and a vision for the future. They have a career plan and know how to achieve their goals. Here are some producer tips and suggestions for improving performance.

1. It’s about “what you can do for the company.” A solid contribution is in demand. Producers are just that—producers! Their focus should be on new revenues, expanding the revenue stream of current clients and creating new revenue streams. They should have targeted revenue goals monthly and a life plan that extends out five to seven years with longer term goals. We see countless situations in which the commissions are collected rather than earned. There should be a clear and understood message of the expectations from the agency and the production number committed to by the producer.

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