Leveraging digital data lets insurers reinvent how they operateand reshape their customers' experience. Here are five key areas inwhich your organization can find new value.
Data is dramatically changing the way risk is underwritten byreducing uncertainty and improving carriers' flexibility andcontrol. But the availability of information – some might call itan avalanche – can feel overwhelming. By understanding businessoutcomes, insurers can gain greater insight into the changes aheadand consider the ways they can draw benefit.
Strong products and services are the backbone of insurance, butsmart data management distinguishes winners. Today's customersleave a trail of clicks, swipes, and comments that create a uniquevirtual identity for each individual. We call this trail a CodeHalo and it enables P&C insurers to find new ways to createvalue. Here is a look at five ways big data drives value:
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