Welcome to March, in which we once again celebrate National Ethics Month. My lesson to the industry is not based upon the traditional “right versus wrong” approach but rather a path that applies ethics to the practical issues insurance folks face every day: right versus right.

Why? Because from a real world application point of view, what do we gain from beating “don’t do wrong, do right” examples into the ground? The true need for ethical training lies with those who need to know that being ethical will require some of the hardest decisions they’ve ever made: the “right versus right” crossroads.

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