In my tenure, I have had the opportunity to learn many thingsfrom some of the best independent agents and brokers in theindustry. A recent gathering of Assurex Global Partner firmsfocused on producer recruitment and development. What I heardreinforced several key principles that are vital to agent andbroker success.
Be purposeful. First and foremost, create anenvironment and culture of which your current employees are pleasedand proud to be a part. Use this to build your agency's brand as anemployer of choice. Instill a “culture of recruitment” within yourfirm by involving many people in the recruiting process.
Be diligent. Every interaction offers theopportunity to recruit, even if a job offer is not yet part of theconversation. Successful leaders surround themselves with peoplemore talented than they are. Always be on the lookout for thosepeople and take the long-range view of recruiting, even if youdon't have an open position at the time.
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