More and more, insurers are looking to incorporate predictiveanalytics to achieve business results.

"Over the last two years the pace of change has increased," saysSteve Kauderer, partner in Bain & Co.'s Financial Servicespractice in its New York office. "The identification of bothinternal and external data to use in analytics has increased, andthe ability to link and bring disparate groups of informationtogether has grown."

ACUITY's Ed Felchner maintains that having an effectiveanalytics strategy has evolved from competitive advantage just afew years ago to market necessity.

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