Getting started in the insurance business isn't easy. Estimates are that two-thirds of all new producers don't survive their second year, and those who do typically write a pitifully small amount of new business. Here's what I've learned about being successful from the more than 800 new producers I've coached during the past 18 years.

1. Forget About Work/Life Balance.

You are essentially starting your own business. It's not possible to successfully build any new business working only 40 hours a week, so expect to put in long hours. Keep in mind that most people who start their own business not only work long hours, but they often have to make a significant financial investment as well: borrowing money, taking out a second mortgage on their homes, and the like. You, on the other hand, have only to invest your time and energy. The payoff will be well worth the sacrifice.

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