The insurance industry has embraced technology in its attemptsto make purchasing and managing claims easier for its customers.Now adjusters are coming online as well.
The number of mobile devices are expected to surpass the world'spopulation in 2020 by a towering 4 to 1 ratio,and insurers have turned to native apps, gaming andinformational mobile websites to help cull more customers to theirbusiness.
"The one that can jump ahead of the path is the one that's goingto be more what I call 'technovative' and appears to be moreinnovative and technologically advanced," said Dr. Kit Yarrow,author of Decoding the Consumer Mind, in a formerinterview with PC360.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
