The insurance industry has embraced technology in its attemptsto make purchasing and managing claims easier for its customers.Now adjusters are coming online as well.

The number of mobile devices are expected to surpass the world'spopulation in 2020 by a towering 4 to 1 ratio,and insurers have turned to native apps, gaming andinformational mobile websites to help cull more customers to theirbusiness.

"The one that can jump ahead of the path is the one that's goingto be more what I call 'technovative' and appears to be moreinnovative and technologically advanced," said Dr. Kit Yarrow,author of Decoding the Consumer Mind, in a formerinterview with PC360.

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