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In late 1843, Charles Dickens wrote “A Christmas Carol” as a holiday novel, expressly designed to make him some quick money. At the time, Dickens’ latest novel was a bomb; he owed money to his publisher and he really needed the dinero. He financed the book’s publication himself, pricing it at 5 shillings to make it affordable to the masses (talk about using self-publishing as a branding strategy!)

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