Organic growth, changing customer demand and competition are the top factors driving independent agency and brokerage technology investments, according to survey results from Applied Systems' Applied Net Technology Survey.
Taken from the responses of more than 100 insurance professionals who attended Applied Net 2014, the survey reveals the growing appetite for advanced technology solutions from agencies and brokerages to better meet the expectations for multichannel engagement, according to Reid French, CEO at Applied Systems.
"Digital technology is driving the fundamental and rapid shifts in consumer behavior, and changing demographics, including the economic and professional arrival of the millennial generation, are only accelerating this shift," French says.
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