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In March, California’s population reached a noteworthy landmark: Latinos now outnumber whites for the first time in the state’s history. This is more than a demographic factoid—it is a benchmark moment on a path toward greater diversity in the U.S. population. This trend also will test the ingenuity and adaptability of the wholesale insurance market.

We are a business of people and ideas. For future success, we must engage demographic shifts and represent the needs of a diverse population and their unique risks, while adopting the new ideas that they bring to the table.

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