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When I was a child, my favorite bedtime story was Dr. Seuss’ “Horton Hatches the Egg.” I remember my mother sitting on the edge of my bed reading about this amazing elephant, whose personal creed was a very important lesson for me. The memories and emotions this evokes in me are so powerful that with any reference to that book, character or author and I’m immediately transported back more than 50 years to that small bedroom in Brookline, Mass.

Storytelling is first and foremost about the story. Stories, whether told to impressionable 6-year-olds in their bedrooms or gruff 56-year-olds in their boardrooms, must be truthful, passionate and relatable.

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