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Anytime, anyplace, anywhere.

No, it’s not a reference to a vacation or a competition, but rather, to today’s consumer and how they wish—no, demand—that business be transacted. “The shorthand term is ‘multichannel engagement,’” says Michael Howe, senior vice president of product management for Applied Systems. “Customers want to work with the agency on their terms. It’s no longer sufficient to say, ‘I have office hours from 8:30 a.m. to 5 p.m.’”

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