The risk of a product recall has increased exponentially inrecent years. Global regulatory standards have increased in numberand new product safety rules are implemented constantly.

These developments are positive for consumers, but for companiesthey produce more stringent product quality obligations. Thischallenge is greater today than ever before, as supply chains aregeographically widespread and manufacturing protocols and standardsare not synchronized on a global basis.

Human error being what it is, mistakes inevitably will occur.While most large organizations purchase product recall insurance,many other businesses do not. Based on current developments, andthe benefit that this product provides to insureds, we believe thata decision not to purchase product recall coverage can havedevastating repercussions.

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