Agents can no longer afford to ignore social media.

Last December, I had the pleasure of speaking at the annual Insurance Executive Conference. Our session focused on how the insurance industry should be thinking about the ways social media platforms might transform how this industry relates to, and communicates with, our audiences. Based on the discussion we had that day, here are 10 key considerations as you ponder how you build your policies moving forward.

Don’t Just React to Regulation; Develop Proactive, Commonsense Policies

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