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Consumers today have high expectations about the content of the products they use. A “natural” or “green” label means so much to consumers that it is liberally used, subjecting companies to claims of “green washing.” At the other end of the spectrum is the endless use of warnings. Some would argue that product warnings have become so ubiquitous in society that they have lost their effectiveness. Nanotechnology is one emerging market that seems to contradict these trends. Products containing nanomaterials tend to use no content label either touting the benefits of the new technology or advising consumers of their presence.

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