Six P&C insurance companies were named to InformationWeek's Elite 100 ranking of the most innovative U.S.-based users of business technology. The Elite 100 succeeds InformationWeek's 500 awards program.

The invitation-only awards program honors companies who succeed in digital business, including in areas of data analytics, mobile computing, social networking and other customer-focused technologies.

IW also polled its Elite 100 executives and found a few areas that distinguish digital leaders from their competitors. First, the Elite 100 are interested in using IT to provide a better product to customers or to cut the cost of delivering their products. Supporting that theory, 48% of Elite 100 execs say their companies will introduce new IT-led products or services this year. 46% will use IT to make business processes more efficient and 25% will create new business models or  revenue streams for their companies.

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