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Independent agents are still a force to be reckoned with in the property and casualty sector, as customers overwhelmingly prefer to do business with an agent. Accenture’s recent survey of U.S. property and casualty customers confirms this trend, despite growing interest in digital and other “direct” experiences available to the personal lines customer. A substantial majority of these customers prefer working with an independent agent because of the expertise they provide, as well as the agent’s ability to help them compare multiple brands and find the best value. 


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