LeConte Moore didn't start life as insurance aristocracy. Kids in his Pennsylvania town started calling him The Count when he was 16 because they assumed that was the literal translation of his French given name.

"It really means a short story, fairy tale or lie," Moore explains. "But the name stuck. Today most kids under age 10 think I'm Count Chocula, but everyone in the industry knows me as Count. It's a very good name to have in the entertainment field."

The Count has been lording over the art and entertainment insurance niche for more than 30 years, long before program business became common. As managing director of DeWitt Stern Group's entertainment and media division, he oversees the fine-art risk management and insurance needs of wealthy collectors, some with art holdings exceeding $200 million. He also masterminds insurance for high-profile entertainment events: he helped make Miley Cyrus's "Wrecking Ball" video a reality, insured four presidential inaugurations and helped craft coverage to protect against business revenue loss if Super Bowl XLVIII, the first to be held in a cold-weather, open-air stadium, was cancelled.