I was never a member of the debate team, never ran for apolitical office, and have never argued a case in court. I'm not alawyer, nor do I play one on TV—but I do understand that all ofthese activities reflect selling.
I recently heard speak Daniel H. Pink, New York Times and WallStreet Journal best-selling business author of "Drive" and "A WholeNew Mind." His presentation concerned his newest book, "ToSell Is Human," which I found fascinating and enlightening.
During his presentation, Pink opined that much of what we all doon a daily basis is sell: We persuade and move people toward givingup some of their resources to get something back.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.