Folks in Bellefontaine, Ohio (population around 13,000 and homeof the first concrete street in America), have grown accustomed toseeing the Insurance Goddess around town in full regalia, doingthings like passing out trick-or-treat bags around Halloween orposing for pictures at a Relay for Life fundraiser. She even has an“INSGDSS” vanity plate on her car.
It's a persona that Reynolds, partner with Alan GalvezInsurance, developed four years ago when she launched an insuranceeducation blog. Passionate and savvy about the need for agents toengage in social media marketing, she wanted a catchy name toengage her readers; so, tongue firmly in cheek, she dubbed the blog“Confessions of an InsuranceGoddess.”
The agency was set to host a downtown block party, and a friendsuggested she “do something” with the character. So Reynolds founda pattern and recruited a seamstress friend to create an Egyptianqueen costume, complete with headpiece, bejeweled collar and goldencape.
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