Folks in Bellefontaine, Ohio (population around 13,000 and home of the first concrete street in America), have grown accustomed to seeing the Insurance Goddess around town in full regalia, doing things like passing out trick-or-treat bags around Halloween or posing for pictures at a Relay for Life fundraiser. She even has an “INSGDSS” vanity plate on her car.
It's a persona that Reynolds, partner with Alan Galvez Insurance, developed four years ago when she launched an insurance education blog. Passionate and savvy about the need for agents to engage in social media marketing, she wanted a catchy name to engage her readers; so, tongue firmly in cheek, she dubbed the blog “Confessions of an Insurance Goddess.”
The agency was set to host a downtown block party, and a friend suggested she “do something” with the character. So Reynolds found a pattern and recruited a seamstress friend to create an Egyptian queen costume, complete with headpiece, bejeweled collar and golden cape.
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