You don't have to be a big firm in a big market to do big niche business.

According to Big I and Reagan Consulting's Best Practices study, conducted every three years and based on the previous year's financial results, agencies of all sizes and locations have experienced steady growth in specialization. Even in the economic dark days of 2009, agencies still dedicated more resources to niches.

Forty percent of agencies with less than $1.25 million in revenues and 80% of agencies with more than $25 million in revenues had at least one specialty line in 2013.

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