In the past 10 years we have reached new heights in social media's creativity and interaction. And now, thanks to hugely popular crowdsourcing sites, collaborative interaction toward shared success will move social media forward.

Think back—further than what you may realize—to social media's beginnings. In 1994, Geocities, the first web-based interactive platform, was created. Around that time, the term "social media" was coined by Tina Sharkey, chairman and global president of BabyCenter LLC and a former executive at iVillage and AOL, or Darrell Berry, a writer, photographer and self-described "social media researcher and strategist."

Since then, the concept of social media evolved. Now, social media is as an environment in which people can share information and ideas and create new things through collaborative interaction in a vast array of virtual communities. It wasn't always like that. It's only been in the past 10 years that we've come close to approaching the powerfully creative engine social media promises to be.