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All signs point to 2014 being a “critical year for companies to better prepare to respond to security incident and data breaches,” warns Experian in its latest report on the future of cyber risk.

Malware and hacking attacks jumped by 20% and 31%, respectively, from 2010 to 2011, but fell by nearly 30% in both categories in 2012, reports Verizon. However, 2013 has seen its share of high-profile companies falling to subtle hacking techniques, including Adobe, which lost nearly 38 million personal and password records and Livingsocial, which lost 150,000 pieces of data.

Experian says that more than half of organizations are armed with data breach preparedness plans, but the report takes a glass-is-half-empty approach to the statistic, saying that still “not everyone is prepared.”

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