When your goal is go from strength to strength, adding all-starsto one's team is a surefire way to do it. And that's exactly whatwe're doing here at National Underwriter.

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In my September editorial I shared my enthusiasm forNU's future, hinting that several positive changes wereahead—and now I'm pleased to reveal one of them. Beginning nextmonth with our January 2014 issue, Laura Toops and MelissaHillebrand, who most recently served as the top-tier talent behindour sister magazine American Agent & Broker, willbring their valuable perspective on the producer space to theNU team both daily on PC360.com and in our newly expandedprint edition, which arrives next month.

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The addition of these two talented editors to our editorialstaff helps sound the charge for NU as the new year dawns.In 2014 we'll be delivering you an even bigger print edition, witha larger folio size and even more pages filled with the type ofinformative, relevant and actionable content you've come toexpect.

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Imagine the best kind of coverage NU already provides, alongwith even more perspective on how changes to the industry directlyaffect those who comprise its institutional backbone—agents &brokers—and the picture of our mission going into next year becomesrazor sharp. (Incidentally, in case you've ever wondered, we do infact pay close attention to the feedback you provide in ourreader-satisfaction studies; as we continue our mission to deliveryou more of what you tell us you enjoy most.)

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The expertise shared by Toops and Hillebrand is already wellknown among their established readership, and their addition to ourranks will only further strengthen our bench. In addition,AA&B's popular lineup of regularly featured columnistswill now provide their valuable perspective in NU goingforward.

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Next, let's address a question that might be raised by some whoalready enjoy both publications: Why combine the strengths ofAA&B and NU?

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With two Summit Professional Networks magazines devoted toproviding news essential to insurance agents and brokers, one wouldthink there would have been some overlap in readers; surprisingly,that was not the case. Both NU and AA&B have enjoyed largelyseparate subscriber bases for years. Thus, it only makes perfectsense to bring synergy to our efforts and create one magazine thatserves a spectrum of readers, from producers to risk managers,company executives, agency owners and partners, claimsprofessionals and other individuals who do business in the world ofproperty & casualty insurance. It's a content proposition thatenables us to give you the best of what each brand has done todate, in a unified package that simply can't be beat.

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As a result, our circulation will likewise be bolstered,solidifying NU's position as the premier source for news,features, tradecraft and analysis on the P&C insurance industryand empowering us with a very long reach to anyone who seeks thebest content they can find about issues relevant to their insurancebusiness.

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This move and other enhancements we have in store for readersmark an exciting new chapter in our history. We are as committed asever to perpetuating our legacy as the insurance industry's mosttrusted and respected media brand. We consider it a privilege to beyour go-to source.

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With that in mind, I welcome your feedback. Communicating withour readers is something I greatly enjoy, and as we move forward Iencourage you to e-mail me with your comments, questions, opinions,tips, story suggestions and whatever else may be on your mind withregard to the incredible people and businesses we cover.

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I look forward to hearing from you—and I'd like to take thisopportunity to wish all of our readers a safe, joyous holidayseason. Here's to a year of continued blessings and success in2014.

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