These days, plenty of golf tournaments draw big crowds (and big bucks) when featuring hole-in-one promotions. Despite the relatively tiny success rate—the odds of an amateur golfer hitting a hole in one are about one in 12,500—players nevertheless line up for their chance at glory and, of course, those fabulous cash prizes.

Anticipating nearly all of these optimistic contestants will go down swinging, tournament organizers realize that even one ace in the hole will cost them dearly. So they take out insurance and hope to avoid using it. Enter Kevin Kolenda, the 56-year-old proprietor of a business that insures such hole-in-one prizes.

In 1995, Kolenda founded Golf Marketing while working out of a home his parents owned in Norwalk, Connecticut. Since its humble beginnings, the business’ name has changed several times, including: Golf Marketing Worldwide LLC, Golf Marketing Inc.,, and currently Worldwide. Unfortunately for some contestants, however, Kolenda’s game remained the same: cheating them out of winnings.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.