Knowing the ins and outs of social media can help any insurance business. Utilizing these new marketing tools can help insurance agents and brokers stand out from the rest with the ability to access new clients and markets while connecting with current clientele.

With so many social media websites out there, all serving different functions, starting a social media campaign can be a daunting task, especially for those unfamiliar with certain sites and viral trends.

Click through the following slides for articles on advice for navigating the world of social media and learn how to use these websites and programs to further your insurance business.

Tumblr: The Right Combination?

Tumblr is a free social media platform that functions like a blog site. The site offers flexibility for users, allowing page designers to choose the exact content that the viewers will be seeing on the website. For those looking to attract a younger market, agencies can use Tumblr to set themselves apart.

Read Rick Gilman's Tumblr: The Right Combination for more on using this social media blog site.

Groupon as a Marketing Model

The popular online deal site, Groupon, does not just have to be for finding half-off coupons for that new sushi restaurant or for a discount on scuba diving lessons. The website, which attracts young, college-educated singles, can help agents promote their products and services to prospective clients.

Read Groupon as a Marketing Model to learn about how agencies can use Groupon to their advantage.

Make a Scene with Vine

Vine has been taking social media by storm within the last few months. The Twitter app allows users to post 6-second video loops, which gives agents the opportunity to communicate their message in a quick but creative way.

For agents, this latest trend can be a platform to reach out to clients while conveying a message about the value of insurance. Providing video loops of how to prepare for a storm or simply showing the various markets that the agency serves can help advertise the importance of the business.

For more on the latest social media craze, read Make a Scene with Vine

Pin It

In the last few years, Pinterest has become one of the most powerful social media marketing tools. Allowing users to “collect” information through pictures on virtual pin boards according to user interest, it has become a vehicle for businesses to advertise through graphics that link to a website or article.

Many see insurance as being a dry topic, but Pinterest allows businesses to target their audience by putting a face to the industry, making it much more personal.

Read Pin It to see how other agencies use the site to enhance their social media skills.

Social Media ABCs

For insurance businesses that have not taken the plunge into the world of social media, the challenge can seem daunting. With so many platforms available on the market, it is critical to understand how social media can be used as a tool for the branding of an agency.

Read Rick Gilman's Social Media ABCs to learn how to use social media for branding your insurance business and establish a web presence.

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5 Articles for Navigating Social Media

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