Knowing the ins and outs of social media can help any insurancebusiness. Utilizing these new marketing tools can help insuranceagents and brokers stand out from the rest with the ability toaccess new clients and markets while connecting with currentclientele.

With so many social media websites out there, all servingdifferent functions, starting a social media campaign can be adaunting task, especially for those unfamiliar with certain sitesand viral trends.

Click through the following slides for articles on advice fornavigating the world of social media and learn how to use thesewebsites and programs to further your insurance business.

Tumblr: The Right Combination?

Tumblr is a free social media platform that functions like ablog site. The site offers flexibility for users, allowing pagedesigners to choose the exact content that the viewers will beseeing on the website. For those looking to attract a youngermarket, agencies can use Tumblr to set themselves apart.

Read Rick Gilman's Tumblr: The Right Combination for more on usingthis social media blog site.

Groupon as a Marketing Model

The popular online deal site, Groupon, does not just have to befor finding half-off coupons for that new sushi restaurant or for adiscount on scuba diving lessons. The website, which attractsyoung, college-educated singles, can help agents promote theirproducts and services to prospective clients.

Read Groupon as a Marketing Model to learn about howagencies can use Groupon to their advantage.

Make a Scene with Vine

Vine has been taking social media by storm within the last fewmonths. The Twitter app allows users to post 6-second video loops,which gives agents the opportunity to communicate their message ina quick but creative way.

For agents, this latest trend can be a platform to reach out toclients while conveying a message about the value of insurance.Providing video loops of how to prepare for a storm or simplyshowing the various markets that the agency serves can helpadvertise the importance of the business.

For more on the latest social media craze, read Make a Scene with Vine

Pin It

In the last few years, Pinterest has become one of the mostpowerful social media marketing tools. Allowing users to “collect”information through pictures on virtual pin boards according touser interest, it has become a vehicle for businesses to advertisethrough graphics that link to a website or article.

Many see insurance as being a dry topic, but Pinterest allowsbusinesses to target their audience by putting a face to theindustry, making it much more personal.

Read Pin It to see how other agencies use the site toenhance their social media skills.

Social Media ABCs

For insurance businesses that have not taken the plunge into theworld of social media, the challenge can seem daunting. With somany platforms available on the market, it is critical tounderstand how social media can be used as a tool for the brandingof an agency.

Read Rick Gilman's Social Media ABCs to learn how to use socialmedia for branding your insurance business and establish a webpresence.