What makes a great independent agency website? We've been kicking that question around, with input from experts in the field. Their findings are what we used to determine the criteria for our first Commercial Agency Awards for Excellence Best Agency Website.
In conversations with our judges, a flock of attributes came up, from social media integration to mobile capabilities to creative use of multimedia.
If you boil it down, the traits that make a great agency website are the same things that make a great agency: individuality, accessibility, shared expertise, ease of customer use and creative marketing.
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