What does a retail agent's book of business have in common with a 401(k)? The future is more secure when both are diversified.

Just as it makes good sense to have a mix of stocks, bonds and annuities with varying risk exposures to ensure a sound financial future, an agency with a book of business ranging from traditional policies to specialty coverages makes for a healthier business.

“I think it's a smart idea for retail agents to want to grow the E&S side of their businesses,” said Kevin Westrope, president and CEO of Westrope, located in Kansas City, Mo. “I'm not an advocate for any agent being all specialty or all standard market. I think you want to have a nice blend.”

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